I’m in Monterey, Calif., this week, which like many parts of northern California is lined with awe-inspiring cliffs that plunge into a cold Pacific.

As I watched my kids climb around on the rocks, ignoring my warnings, I thought about how close consumers are to a more metaphorical ledge.

These are incredibly challenging times to be a customer. Congress just repealed many of the necessary financial reforms enacted after 2008 financial crisis. The Consumer Financial Protection Bureau seems to be on the endangered species list. They’re coming for us, no question about it.

And who will protect you? Lawmakers and an unashamedly pro-business administration seem more interested in economic growth than your welfare. Regulators are being ordered to stand down instead of enforcing consumer laws. And soon, the courts could be filled with appointees who will look the other way when people are wronged.

So who will help?

I will. We will. My team of advocates stands ready to defend the defenseless, using the power of the pen to even the playing field.

You can help, too. As you probably know, we’re starting week two of our spring fundraiser. So far, we’ve raised $2,675, but we have a long way to go before we reach the $25,000 we need to keep the site running.

Before I go on, here’s how to get involved in this year’s fundraiser.

You’re not the only one who wants a better, more fair world. I’m honored to be joined by this week’s featured sponsor, Pomchies, an innovative and forward-looking company based in my home state of Arizona.

If you become an underwriter this week, you’ll be eligible for either a Pom ID tags or a Key Keeper, both of which make excellent travel companions. I’m giving away these premiums to select new underwriters.

Let’s make Pomchies a symbol of consumer empowerment — a way of showing that you support the ongoing consumer advocacy on this site.

There’s never been a better time to support the advocacy work. The opposition has a war chest of billions to spend on the best lobbyists in Washington and to flood the airwaves with deceptive ads. But together, we can strike a blow against corporate greed and irresponsible deregulation.

Because we don’t want to go off that metaphorical cliff.

Here are this week’s stories:

Thank you for your support. I’ll see you next week.

Psst! I'm only going to show this once.

Psst! I'm only going to show this once.

This is my one time only invitation to my friends-only newsletter. It's called Chris Elliott's Personal Newsletter, and it's all about my adventures in advocacy. Please join me and I'll share some of the secrets I've learned about being a better consumer.

You have Successfully Subscribed!