I’m excited to share a special invitation for you to see the next big thing in consumer advocacy. It’s the unpublished test version of the redesigned consumer advocacy site.
Drumroll, please! Here it is.
This is an early version. Many of the links don’t work but will be up and running shortly. At the risk of repeating myself, this is not yet a functional website. It’s a development build.
I’m offering this exclusive sneak peek because you receive my weekly newsletter, which I send to a select group of trusted friends.
I also wanted to explain a few things, including why we’re doing a redesign, and what we hope to accomplish. Plus, I wanted to give you a timeline for rolling out this bold new look.
What’s the next big thing in advocacy?
Why am I sending this special invitation to you today? Because this represents a big step for this consumer advocacy organization — an organization you faithfully support. The redesign is a visual and functional shift from a commercial website to a nonprofit.
We wanted to make the purpose of the site clear: a focus on advice and advocacy, prominent links to our forums and company contacts, and above all, a simple and unambiguous display of the fearless journalism we commit every day.
I hope my developers, team members, and I have met that objective. Again, feedback is most welcome.
A special invitation for you, but now what?
I’m going to keep it brief. Now that you’ve received this invitation, and you’ve had a chance to review the new site and share your thoughts with me, we’ll implement it soon. I estimate that after making the fixes you suggest, we’ll be up and running by this time next week.
After that, things are going to get really interesting. As I mentioned last week, we’ll be shifting the content on the advocacy site to long-form journalism highlighting advice and advocacy. Many of the features you know and love will start appearing on my personal site since they no longer fit the mission of the advocacy organization. So you’ll see them right here.
I hope you’ll stick around to see what happens. It’s going to be a lot of fun.
By the way, I have another special invitation for you. if you’re interested in helping, please consider volunteering for the advocacy. We can certainly use the help.
This week’s stories
These articles are a vital part of the outreach since they generate cases and leads. Please like, share and comment if you have a moment.
- The Best And Worst Airlines To Fly This Summer (Forbes)
- Are trash cans disappearing from hotel rooms? (Washington Post)
- Airline seat standards coming, as safety concerns, passenger complaints mount (USA Today)
- French airline takes a ‘preposterously’ long time to deal with lost bag (Travel Troubleshooter via Star Tribune)
Thank you for your support!