As the coronavirus crisis spreads, pushing the stock market off a cliff and dragging companies into bankruptcy, one thing is certain: Failure is not an option. The advocacy work that you support will continue here, despite everything.
How do I know?
Yesterday, on the first day of our spring fundraiser, you donated a record $4,500 to this consumer advocacy organization. We’re raising $30,000 to keep the site running through the summer.
You can see the names of all our supporters here. It’s an unprecedented and enthusiastic response, for which I’m beyond grateful.
We need another $500 today to cover our expenses through the end of the month and get us out of the red zone.
What if we fail?
Today, on the second day of our fundraiser, I want to talk to you about failure.
But before I do, here’s how to support the nonprofit consumer advocacy work we do every day on your behalf. Please consider becoming a financial supporter now.
Failure has crossed my mind more than a few times in the last few days. What if we can’t raise enough money to keep the site running? What if we can’t pay our bills?
As you probably know, my consumer advocacy site has been battered by malware attacks and denial of service problems. My personal website (which you’re reading now) has also been offline frequently. Last week, it was only online 93 percent of the time, which is a certain recipe for having search engines ignore you.
The organization is almost out of money. We have just enough in the bank to keep the site running for a month. Then we’re done.
My team and I are doing everything we can to stop that from happening. For us, failure is not an option. That’s why this effort to raise $30,000 is our most important one ever. Our very existence is at stake.
What it would take to end this
In the past, when people have asked me what it would take to destroy the nonprofit advocacy organization I founded, I told them that it would take a planet-ending, cataclysmic event of Biblical proportions.
Well, this is it. All that’s missing are the locusts!
So what happens when I have to lay off staff and cut expenses to the point where this becomes an infrequently updated consumer advocacy blog?
You know me. I’ll stay with it until the bitter end. The site will go away when I can’t pay the bills anymore. I’ve already sold all of my earthly possessions, including my house and my car, and this is all I have left.
They will have to pry this site out of my cold, dead hands.
You can prevent that from happening by becoming a financial supporter now. Here’s how.
If failure is not an option, then what is success?
But there’s success, and there’s success. I define success as having a thriving nonprofit organization with a highly skilled staff and a sizable readership.
Your financial support now is my mandate to work on your behalf to improve the frayed relationship between companies and their customers — and to advocate tirelessly on your behalf.
If we don’t hit our fundraising goal, it makes the path forward more of a challenge. Not impossible, but much more difficult.
And at a time like this, we need to be focused on the goal of helping people. My advocates and I have been assisting thousands of people with getting their refunds amid the coronavirus panic. At the same time, we’re really stressed out about keeping the lights on.
Together, we can do this
Together, we can find the necessary funds to grow this consumer advocacy site into a major nonprofit organization.
Failure is not an option.
If ever there was a time to get behind the consumer advocacy, it is now. Thank you for your support.