If you’re looking for the best loyalty program to join, maybe you’re asking the wrong question. Because the best loyalty program might be none at all – at least when it comes to air travel.
Even though frequent flyer programs have a cultlike following, they’re a false religion. Program members must pledge their business to an airline or make all of their purchases on a branded credit card. But the points lose value over time or expire. And these schemes have deepened the divide between the “haves” and “have-nots”: people without status who receive the worst service and pay outrageous fees.
“Why the best loyalty program may be none at all”