You won’t believe what we’re building right now

you won't believe what we're building

You won’t believe what we’re building now.

We’re taking a 25-year-old website and turning it into the most effective tool for advocacy, ever. And we’re doing it for you.

Your favorite consumer advocacy site, this weekly newsletter, and the advocacy I practice with my team every day, is about to get a complete upgrade. It will have a broader reach, will help more people, and will hold more businesses accountable than ever. Your support has made all of this possible.

You won’t believe what we’re building today

After the IRS gave us a green light to become a 501(c)(3) earlier this year, my advocacy team and I decided to take a long, hard look at the organization. Everyone expected a few cosmetic changes, including a new design to reflect our new nonprofit status. But we knew we had to go further.

We started by reviewing our stories and asking the question: Why are people visiting our site? What do they need?

The answer: advice and advocacy.

Some of the other information — the analysis you read, republished from USA Today and Washington Post stories, for example — is not a core function of the organization. Those articles are a form of evangelism. And by that, I mean they’re written to bring people to the advocacy site. So they don’t really belong on the site, because you’re already there.

The new site, when it’s done, will focus exclusively on advice and advocacy. We already have the largest database of executive contacts online. Now we’re developing a team of advocate-writers who will personally mediate cases and then write about them with firsthand knowledge.

When we cover an issue, it will be for the people who are already here and who require no-nonsense, actionable advice for a particular problem. Or to put it in theological terms, we will no longer preach to the choir.

You’re going to love the new site. I know, because you already do. We’ve made a slow turn on the content since May, and you can see some of the results on the site today. We’re publishing fewer, more thoughtful stories. Our traffic and caseloads have surged as a result, so I know this is the right decision.

Doubling down on what we do best

I keep saying that you’re not going to believe what we’re building, and that’s true for the next step. My personal site,, has hosted a weekly post and a newsletter about my own stories for several years.

People have asked: Why do you need two sites?

It’s simple. My personal site publishes my stories. It’s a vital part of the evangelism efforts. For example, it currently refers traffic to my media outlets, which, in turn, send people to our consumer advocacy site. It’s also a place where I can honestly express my opinions, which I do from time to time.

The next step will be moving my external columns (USA Today’s On Travel, the Washington Post’s Navigator, as well as the syndicated Travel Troubleshooter and Problem Solved) to my personal site. People expect my columns to reside on my site, and since Elliott Advocacy is now an independent nonprofit organization, it’s technically your site.

That frees my advocacy team to double down on what it does best. We can pour all of our resources into research, helping resolve problems in the help forums, advocating cases, and then writing about those problems.

I’m also doubling down on my evangelism. Last week, I started writing about customer service for Forbes. That’s going to lead more people to the advocacy work we do every day. Here’s my debut column.

Why we can’t do this without your help

We would have never gotten this far without you. Honestly. You helped us meet our fundraising goal this spring, allowing us to cover the costs of redesigning and moving the sites. Individuals now make up our single-largest donor. So when I say, “We can’t do this without you,” that’s literally true. You’re the reason the site is here, period. But you won’t believe what we’re building next.

Now we’re shifting to the next exciting stage, which will be challenging: Finding the right team to pull this vision together. We need your expertise in a variety of ways:

Fundraising. If you have any experience with grant writing, fundraising, or donor management, we need you now. We need to bring in some large angel donors to help build the most effective consumer advocacy site in the world.

Advocacy and writing. We’re putting together an A-team or people with customer management experience who can mediate cases and write thoughtful, balanced stories about them.

Production. If you know WordPress or have great HTML skills, we have a place for you on our production team or newsletter.

If you’re interested in any of these opportunities to volunteer, please fill out this form. I’d love to hear from you.

Bottom line: You won’t believe what we’re building. But when you see the results, you will. With your help, we’ll get there.

This week’s stories

Remember what I said about evangelism? Here are this week’s stories. Your clicks, likes, and shares are so important to keep the advocacy going. Thank you!

Thank you! I know you won’t believe what we’re building. But we’re doing it.

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Christopher Elliott is the founder of Elliott Advocacy, a 501(c)(3) nonprofit organization that empowers consumers to solve their problems and helps those who can’t. He’s the author of numerous books on consumer advocacy and writes weekly columns for King Features Syndicate, USA Today, and the Washington Post. If you have a consumer problem you can’t solve, contact him directly through his advocacy website. You can also follow him on Twitter, Facebook, and LinkedIn, or sign up for his daily newsletter.

Underwritten by

Elliott Advocacy is underwritten by Seven Corners

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Underwritten by Sodexo North America

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Elliott Advocacy is underwritten Travelex Insurance Services

Travelex Insurance Services is a leading travel insurance provider in the United States with over 55 years combined industry expertise of helping people dream, explore and travel with confidence. We offer comprehensive travel insurance plans with optional upgrades allowing travelers to customize the plans to fit their needs. Compare plans, get a quote and buy online at

Elliott Advocacy is underwritten by AirHelp

AirHelp is the world’s leading flight delays compensation company, helping passengers apply for compensation following a delayed or canceled flight or when boarding has been denied. It is AirHelp’s mission to fight for passenger rights by holding airlines accountable for flights disruptions that are out of passengers’ control. AirHelp has already helped 5 million people, taking the stress out of applying for compensation and making it as hassle-free as possible for travelers around the world.

Elliott Advocacy is underwritten by Allianz Travel Insurance

The Allianz Travel Insurance company has built its reputation on partnering with agents all around the world to provide comprehensive travel insurance for their clients. Contact Allianz Travel Insurance for a comprehensive list of coverage.

Elliott Advocacy is underwritten by Chubb

Chubb is the world’s largest publicly traded property and casualty insurance company, and recognized as the premier provider of insurance for successful individuals and families in the U.S. and selected international markets, offering coverage for high-value automobile, homeowners, recreational marine/aviation, valuables and umbrella liability coverage. As an underwriting company, Chubb assesses, assumes and manages risk with insight and discipline, and combines the precision of craftsmanship with decades of experience to conceive, craft and deliver the best insurance coverage and services to individuals, families and business of all size.

Elliott Advocacy is underwritten by Enterprise

A family-owned, world-class portfolio of brands. A global network that spans across more than 85 countries. Some 97,000 dedicated team members sharing common values. And more than 1.9 million vehicles taking our customers wherever they need to go.

Elliott Advocacy is underwritten by Fareportal

Fareportal’s portfolio of brands, which include  CheapOair and  OneTravel, are dedicated to helping customers enjoy their trip. Whether you want to call, click, or use one of our travel apps, one thing is clear: We make it easy to take it easy.

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Elliott Advocacy is underwritten by InsureMyTrip

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Elliott Advocacy is underwritten by Mediacom Communications

The nation’s fifth-largest cable operator, serving the smaller cities and towns in the Midwest and Southern regions of the United States. We are a high-performance broadband, entertainment, and communications company that brings the power of modern technology and quality customer experience to life inside the connected home by combining ultra-fast gigabit speeds with personalized local and over-the-top entertainment choices that fit your lifestyle. Details at

Elliott Advocacy is underwritten by SCOTTeVEST

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Elliott Advocacy is underwritten by Virtuoso

The leading global network for luxury and experiential travel. This invitation-only organization comprises over 1,000 travel agency locations with 17,500 advisors in over 45 countries, and holds preferred relationships with 1,700 of the world’s finest travel companies. Virtuoso advisors collaborate with their clients to create personalized itineraries featuring exclusive perks, while also providing advice, access, advocacy, and accountability. For more information, visit

Elliott Advocacy is underwritten by VisitorsCoverage

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Elliott Advocacy is underwritten by Southwest Airlines

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Elliott Advocacy is underwritten by Travel Leaders Group

Travel Leaders Group is transforming travel through its progressive approach toward each unique travel experience. Travel Leaders Group assists millions of travelers through its leisure, business and network travel operations under a variety of diversified divisions and brands including All Aboard Travel, Andrew Harper Travel, Colletts Travel, Corporate Travel Services, CruCon Cruise Outlet, Cruise Specialists, Nexion, Protravel International,, Travel Leaders Corporate, Travel Leaders Network and Tzell Travel Group, and its merger with ALTOUR. With more than 7,000 agency locations and 52,000 travel advisors, Travel Leaders Group ranks as one of the industry’s largest retail travel agency companies.

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